Breakout session

Evangelize your style guide: How to get your voice stuck in everyone’s head

Content people spend countless hours making their style guides perfect, only to discover that most people at the company, frankly, barely know that it’s there. But style guides should govern all your company’s content, everywhere: product content, sales emails, customer service chats, social media posts, and more. So how can you infuse your whole company—not just your writers—with your brand style and voice so that everyone, everywhere knows it by heart?

Come learn how even just one person can persuade and train your company to speak and write in one clear, compelling voice. In this session, you’ll learn:

  • How to create and roll out a custom editorbot
  • Lessons from launching and publishing an internal newsletter that secretly, stealthily teaches your voice
  • How to design and deliver workshops, documentation, and other educational tools that teach others the value of writing and how to write and edit their own work

Who should attend: This session will be ideal for solo UX writers looking for guidance on how to evangelize the importance of content at their company, demonstrate value, and win resources for growth.

Beth DunnBeth Dunn

Product Editor-in-Chief, HubSpot

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