How do you put a value on content? How can you decide what is important to your organization and in what terms? Is it money, brand awareness, or the amount of cake consumed in the office by frustrated content people?
Sarah will introduce you to a couple of techniques to show your colleagues and managers just how much you are worth and why it’s best to stop publishing Every. Little. Thing.
In this workshop, you’ll learn how to:
Who should attend: This session will be ideal for people who are trying to set clear content priorities or attempting to demonstrate the value of content production costs to the people making decisions.
Prerequisites: You’ll need a working knowledge of content production and a willingness to think about different ways of getting it done.
Founder, Content Design Centre