Friday, April 26, 2019
10:05–10:55 a.m.
Breakout session
Julie Polk

Content development for chatbots: How to understand—and meet—the competing needs of writers, marketers, and developers


Building a chatbot is complicated. As a content strategist, you have to understand your client’s goals, their end users’ needs, and how cognitive—i.e., artificial intelligence—developers approach language (SPOILER: it’s different from you!). You also need to learn how to manage those sometimes-conflicting factors while ensuring that the writing is tonally appropriate (and also accepting that at least once during the process any one of those people would secretly like to have you killed).

This session offers practical tips for how content strategy can not only meet the unique challenges of writing chatbots, but also foster successful collaboration among the teams making them.

In this session, you’ll learn:

  • How to manage client expectations of what a chatbot can and can’t do
  • The basics of what each working team does
  • How a strong, clear content strategy can help everyone agree on common goals and milestones
  • How to help clients provide feedback that’s useful for both writers and developers

Who should attend: Content strategists, writers, project managers, and marketers who are starting to work with chatbots will all benefit from having a clearer understanding of what a bot can do, why it’s valuable, and what it takes to build one.

Julie PolkJulie Polk

Content Strategist, Rasa Advising

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