Friday, April 26, 2019
10:05–10:55 a.m.
Breakout session
Room D
Julie Polk

Content development for chatbots: How to understand—and meet—the competing needs of writers, marketers, and users

Topics:

Writing for a chatbot can be surprisingly complicated. As a content strategist, you’ll need to understand:

  • Your client’s goals
  • Their end users’ needs
  • How chatbots process language (SPOILER: It’s different from you!)
  • How to ensure that the writing is tonally appropriate, strategically effective, human enough to be engaging, and transparent about being a bot—all in 35 words or fewer

This session offers practical tips for how content strategy can not only meet the unique challenges of writing chatbots, but foster successful collaboration among the teams building them. You’ll learn:

  • How to manage client expectations of what a chatbot can and can’t do
  • Key differences between writing for bots and traditional brand, product, or messaging copy
  • How a strong, clear content strategy can help everyone agree on common goals and milestones
  • How to help clients provide useful feedback

Who should attend: Content strategists, writers, project managers, and marketers who are starting to work with chatbots will all benefit from having a clearer understanding of what a bot can do, why it’s valuable, and what it takes to build one.

Julie PolkJulie Polk

Content Strategist, Rasa Advising

Download slides from this presentationBack to 2019 main conference schedule< Back to 2019 workshop schedule

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