You have the first 15 seconds to convince a new user to stay in your product or experience. What do you say? Usually, we tend to say nothing ... or say way too much, and they leave. We can’t get tech unicorn-style growth by focusing on retaining power users. Compelling, inclusive user-onboarding content is the answer. This session will explain 4 steps to crafting compelling, inclusive onboarding content, with good and bad examples from real projects and products.
In this session, you’ll learn how to:
Who should attend: Folks who write UX content for products will learn the 4 steps crucial to crafting compelling onboarding content. Folks who write marketing content will understand how to connect what’s going on outside the product with what’s happening inside. Folks who like unicorns will get a bunch of magical images and metaphors sprinkled throughout.
Senior UX Content Strategist, Adobe
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