We’re always told that making assumptions is a dangerous thing to do, but we still make them every day. When designing content and UX for our products and apps, we make all kinds of assumptions.
In this talk, you’ll see how a group of 19th-century American philosophers promoted the use of assumptions to make decisions quickly. We’ll look at how lessons from mountaineering accidents in the U.K. show us how to make the right kind of content assumptions. And we’ll learn how to run an assumption slam, so that you can check just how risky your content beliefs are.
In this session, you’ll learn:
Who should attend: Most folks will benefit, but it’s especially relevant to product content strategists who work in a UX/development team.
Product Content Strategist, Shopify