Main-stage talk

Assumptions are good for your content strategy

We’re always told that making assumptions is a dangerous thing to do, but we still make them every day. When designing content and UX for our products and apps, we make all kinds of assumptions.

In this talk, you’ll see how a group of 19th-century American philosophers promoted the use of assumptions to make decisions quickly. We’ll look at how lessons from mountaineering accidents in the U.K. show us how to make the right kind of content assumptions. And we’ll learn how to run an assumption slam, so that you can check just how risky your content beliefs are.

In this session, you’ll learn:

  • How to check your content hypotheses at the start of a project
  • That having some subconscious biases can aid decisions on content
  • How to identify any dangerous assumptions about content or users, and how to make them safer

Who should attend: Most folks will benefit, but it’s especially relevant to product content strategists who work in a UX/development team.

Andy HealeyAndy Healey

Product Content Strategist, Shopify

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