Breakout session
Wednesday, May 23
9–9:50 a.m.
Room D

User-centered tools and tactics for content strategy: How to choose wisely

Scott Kubie

Customer journey maps. Ecosystem maps. Storymapping. User stories. Personas. There are so many great tools available to user-focused content strategists that it can be hard to know which to use when. How do you decide which fits best with your project priorities—and when is it time to try your own new approach?

In this session, we’ll bust apart popular tools for describing users and understanding their journeys into their common patterns and components. You’ll begin to see the method behind the magic and leave with a better understanding of what makes these tools tick—making it easier to choose the right approach for focusing on users.You’ll walk away with:

A better understanding of different user-centered tools available to content strategistsInsight on choosing the right tool for each user-centered projectNew ideas for getting at the heart of what your users really need from your content

Who should attend: People who are trying to understand their users better, or who are struggling to find tools that work to capture unique audiences.

Scott KubieScott Kubie

Brain Traffic

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