Customer journey maps. Ecosystem maps. Storymapping. User stories. Personas. There are so many great tools available to user-focused content strategists that it can be hard to know which to use when! And some of them never seem to fit quite right when you try to apply them in your own organization. Why not create your own?
In this workshop, we’ll bust apart popular tools for describing users and understanding their journeys into their common patterns and components. You’ll begin to see the method behind the magic and leave equipped to choose, adapt, remix, and/or invent just the right tool for focusing your content on the people who really matter—your users!
You’ll walk away with:
Who should attend: People who are trying to understand their users better, or who are struggling to find tools that work to capture unique audiences.