Main-stage talk

The art and science of collaboration

The more siloed the organization, the more common the problem: When there is a change in strategy, you have to get all stakeholders to agree. You need buy-in. You need to turn nay-sayers into advocates. How do you get everyone to agree that the change is right?

In this session, you will hear about a significant shift in content strategy from admissions at Penn State. You will leave with an understanding of a proven method to get large, decentralized groups to agree on a shared strategy and become the champions of its implementation.

In this session, you’ll learn:

· How to prepare and present a strategy proposal

· Which stakeholders to involve at what times when proposing change

· How to use data or charts to help you make irrefutable arguments

Dayana Kibilds

Manager of undergraduate recruitment, Western University

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