Main-stage talk

Telling strategic stories

Great storytellers aren’t perfect, and good stories aren’t an exact science—but there are plenty of ways to improve. We can all stand to sharpen our skills, embrace our weaknesses, and find smarter, more strategic ways to tell stories.

Some of us struggle with process-related tasks like structuring and governing content. Some of us need tools and resources to support the creative side of our content. Some of us need help tying our efforts to a larger strategy.

Drawing from the skills of different disciplines—journalism, library science, art direction—this talk will explore how we can all find inspiration and tell better stories.

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