Main-stage talk

Speaking truth to power: How to build equity through writing and design standards

In an era of nasty women and fake news, content strategists and experience teams are challenged to make the web a welcoming space for everyone. Speaking to a broad audience is at the center of the work in cities like Oakland, California.

As one of America’s most diverse cities, the local government has implemented a set of writing and design standards to cultivate a community inclusive of age, gender and race. Join us to learn how Oakland used their style guide break barriers and built equity in their everyday work.

In this session, you’ll learn how to:

  • Develop an inclusive style guide.
  • Infuse inclusive language that is mindful of race, ethnicity, age, and gender in your organization.
  • Measure the successful implementation of your style guide.

Who should attend: Content writers, strategists, and user researchers will benefit from a better understanding of how to reach diverse audiences and measure their success. It will be helpful if you are already familiar with style guides and their usage.

Mai-Ling Garcia

Digital engagement officer, City of Oakland

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