In an ideal world, users would read everything you write, and they would take the time to understand it. In the real world, you need to make your digital writing easy for people to read and understand. Learn how to lower reading level and increase readability, and see what’s at stake if you don’t.
This session will be relevant for anyone who creates or influences digital copy—regardless of industry and audience. As a bonus, you’ll learn how to respond when your partners or clients challenge the need for a lower reading level.
In this session, you’ll learn:
Who should attend: People who write copy will benefit from learning 19 ways to simplify copy. People who present copy to stakeholders will leave with 6 metrics about why plain language is important and how it affects reading time and comprehension.