Breakout session

Making your case: How to persuade your team to build your idea

If you’ve ever had a hard time getting traction for your ideas with your teams, or just want to get better at driving the strategy for your projects, this talk is for you. You’ll learn techniques for developing your perspective, gathering research and evidence to bolster your case, and building consensus around your ideas. As content strategists, we are natural storytellers, and we all have a secret power to persuade our teams to share our vision.

In this session, you'll learn how to:

  • Gather relevant evidence and info that supports your argument.
  • Frame a problem in a way that resonates with teams.
  • Build consensus that a problem is worth solving.

Who should attend: This talk is for anyone who works with multiple stakeholders and who wants to influence the broader strategy of the area they work on.

Eleanor Pachaud

Content strategist, Facebook

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