How to measure content effectiveness

It’s hard to improve your content without a solid understanding of how your content performs with your users. This workshop will introduce you to a three-pronged approach to measuring content effectiveness. We will cover:

  • A framework to define what success looks like and how to measure it
  • Content testing methods that go beyond heuristics and analytics
  • Measurement reports you can act upon

Who should attend: This workshop is for people who have been tasked with demonstrating how well content is working, or who are looking to improve content relevance for users.

Meghan Casey

Independent content strategist and author of The Content Strategy Toolkit

Bill Siemers


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