So many of us are tackling the same problems from years ago: rewriting content for websites, editorial calendars, social media, Agile, multichannel planning, and structured content. And meanwhile, the field is moving forward with AI, VR, and voice. How is a content strategist supposed to solve problems, keep up, and remind colleagues they’re more than a glorified copywriter?
Let’s explore how other creatives move forward when stuck, how to define your role within your organization, and what the future looks like for all of us. Spoiler: Bring your sunglasses.
President, Aha Media Group