Breakout session
Wednesday, May 23
9–9:50 a.m.
Room BC

Empathy behind the algorithms: Creating people-driven SEO

Chris Corak

Search engine algorithms are always changing, and it can feel impossible to keep up. But effective search engine strategy always strikes a balance between technical optimization and understanding the people behind the keywords.

In this talk, Chris will show you a practical approach to human-centered SEO that you can use to make sure your content is helpful, relevant, and findable, too.

In this session, you’ll discover how to:

  • Understand search intent.
  • Use that understanding of intent to improve navigation, tools, and functionality.
  • Make content more helpful by answering questions.
  • Use smart metadata and markup.

Who should attend: People who want to expand on their knowledge of traditional search strategy and understand how to include modern SEO into aspects of design and web content creation.

Chris CorakChris Corak

Partner + SEO Lead, ONWARD

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