Breakout session

Empathy behind the algorithms: Creating people-driven SEO

Search engine algorithms are always changing, and it can feel impossible to keep up. But effective search engine strategy always strikes a balance between technical optimization and understanding the people behind the keywords.

In this talk, Chris will show you a practical approach to human-centered SEO that you can use to make sure your content is helpful, relevant, and findable, too.

In this session, you’ll discover how to:

  • Understand search intent.
  • Use that understanding of intent to improve navigation, tools, and functionality.
  • Make content more helpful by answering questions.
  • Use smart metadata and markup.

Who should attend: People who want to expand on their knowledge of traditional search strategy and understand how to include modern SEO into aspects of design and web content creation.

Chris Corak

Partner + SEO Lead, ONWARD

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