This workshop will take you from narrative to chunks—without losing the story. If you come from an editorial background, content “structure” doesn’t mean the same thing it does to a technical person. But an editorial understanding of narrative structure gives you a solid framework to craft a technical content structure that can make your work even more effective.
This workshop will give you a new lens on your content and walk you through the steps to structure your content into an architecture for a more effective customer experience and simplified content management experience. Attending this workshop will help you:
Who should attend: People who come from an editorial, marketing, or general content strategy or management background, but who are newer to the technical side of things, or who don’t feel confident in their content-structure-specific technical understanding. This workshop is technology-agnostic, and will talk about the kinds of questions you need to ask of technology instead of prescribing a particular solution.