Breakout session
Wednesday, May 23
10:05–10:55 a.m.
Room BC

Content ROI: Defining and measuring success

Sarah Richards

How do you put a value on content? How can you decide what is important to your organization and in what terms? Is it money, brand awareness, or the amount of cake consumed in the office by frustrated content people?

Sarah will show you a couple of techniques to show your colleagues and managers just how much you are worth and why it’s best to stop publishing Every. Little. Thing.

In this session, you’ll learn how to:

  • Define what makes content successful or unsuccessful.
  • Measure the value of content—and the work that goes into producing it.
  • Demonstrate improvement over time.
Sarah RichardsSarah Richards

Founder, Content Design Centre

Learn more at Confab 2018

Confab 2018 offers lots of great talks like this one.
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