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Breakout session

Structuring content to empower users

The way you organize your web content changes the way users can find it, understand it, and act on it. Your content may already be organized logically (well done, you!), but what if it could do more? What if the structure itself could make your content more meaningful, more sustainable, and more powerful in helping users reach their goals? 

This talk will discuss how making small (but strategic) changes to the way you organize your content can empower your users. We’ll look at real-world examples of how categories, hierarchies, and labels impact information literacy, and you’ll walk away knowing:

  • Key principles for organizing information
  • Methods for applying those principles to the web
  • Techniques for imposing order on chaos (aka how to build a better sitemap)

Who should attend: Writers, designers, and strategists in all industries who are working on structuring content, making sitemaps, or changing the way information is organized on their site.

Lisa Maria Martin

Independent IA/CS Consultant

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