About Confab

Confab is an event for people who care about making content more useful and usable for everyone. And no, you don’t have to be a content strategist to attend! If you lead, design, build, or manage digital content, Confab is where you belong.

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Photo of three happy attendees at the Confab party outside on a nice evening
Photo of a crowd of smiling audience members listening to a keynote
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Photo of three happy attendees

Confab is a conference about content strategy.

Content strategy is the design, creation, management, and governance of useful, usable content. Content strategy applies to websites, apps, marketing, services, chatbots, and anywhere else people need content to get a job done.

At Confab, content strategy is a big tent. Talks cover a range of interrelated topics, including:

  • Website content planning, creation, and governance
  • Enterprise content ops
  • Content design for digital products
  • Analytics and performance
  • Workflows and stakeholder management
  • Hiring and staff management
  • ... and more

Each year, we carefully curate the Confab program from hundreds of talk proposals to ensure you’re getting the best ideas, insights, how-tos, and inspiration.

Confab happens annually in Minneapolis, Minnesota. All conference sessions take place at the Hyatt Regency Minneapolis, located downtown at 1300 Nicollet Mall.

Confab speakers set the standards for our industry.

Attendees come to Confab to spend time with the people whose work is shaping the global content strategy conversation. Every year, speakers include celebrated authors, industry pioneers, content leaders from global brands, and exciting new voices. Meet this year’s speakers.

Confab attendees come from all over.

Each year, you’ll meet fellow content enthusiasts from just about every industry, with a highly diverse array of backgrounds and perspectives. Come spend time with folks from organizations like:

Confab is an event where everyone is welcome.

We’re committed to making Confab a friendly, welcoming conference that’s accessible to everyone and ensures every attendee feels safe and included. Read the Confab code of conduct and learn about the Confab Equity Scholarship.

Confab is brought to you by Brain Traffic.

Brain Traffic is a global content strategy services and events company. Our CEO Kristina Halvorson is the author of Content Strategy for the Web and the host of The Content Strategy Podcast. We like you.

What’s the difference between Confab and Button?

Brain Traffic produces a second conference called Button, which is narrowly focused on the practice of content design for digital products. While Confab attendees gather to learn about working together across a range of content products, channels, and platforms, Button attendees almost exclusively work in product design.

What else would you like to know?

We want you to know all there is to know about Confab. If we’ve missed something, please contact us so we can get your questions answered.